DISCOVER YOUR CITY IN A NEW WAY.
Your Passport purchase unlocks access to various fitness studios and wellness businesses across your city, with free classes, discounts, and giveaways. Held annually for 9 weeks, Passport holders discover diverse fitness and wellness experiences — you might fall in love with a new favorite gym, spa, or restaurant!
A PREMIER WELLNESS BRAND
your participation pays off big time.
Upon purchasing your Passport online, you'll receive a physical Passport, your gateway to exclusive benefits. The Passport outlines each business's offerings, and how to redeem. Generally, expect 3-6 free classes at gyms, and discounted or complimentary services from wellness businesses like physical therapists, massage therapists, restaurants, and more. Each visit earns you a stamp, qualifying you for raffle prizes at the end. Join our community celebration finale, featuring workouts, giveaways, and post-Passport discounts. Past participants include Barre3, F45, Ignite Cycle, Orangetheory, True40, Blueroot, Taziki’s and more—an incredible roster awaits!
MEET
OUR
TEAM
emma
Owner
Emma is originally from Charlotte, NC, where she grew up as a softball player in a family of devoted runners. With movement woven into her upbringing—and parents who owned a gym and taught yoga—she learned early on that wellness is about finding joy through movement.
After earning both her Bachelor's and Master's degrees in Marketing from the University of Florida, Emma moved to Birmingham, AL, with her husband, Griffin, and their yellow lab, Ox.
Her experience navigating wellness opportunities as a young adult drew her to the Wellness Passport—first as an intern, and now as the mind behind the operation—making it easier for others to discover places to savor, sweat, and seek moments of self-care.
Emma’s unique perspective makes her the ideal connection between businesses and buyers, and the perfect leader for the Wellness Passport.