INTRODUCING

The Well: a monthly membership program that enables you to experience the spirit of the Wellness Passport year-round.

the wellness passport - elevate your fitness, diet, and self-care

THE WELL

The Wellness Passport exists to encourage, uplift, and strengthen the local community through shared participation in wellness-related experiences and to drive traffic for local wellness businesses. We love Passport season each year, and we want to bring it to you year-round. Introducing: The Well, a monthly membership program (available through Patreon) that offers exclusive content and opportunities to The Well customers. 

 
 
 

WHAT’S INCLUDED IN THE WELL:

 

  • For example, February will feature True40 + Eleven Eleven. True40 will offer a free in-studio class anytime in February, a cardio class for Well members, a merch discount, and one month of unlimited classes for $80. Eleven Eleven will offer 25% off all month and host a members-only shopping party.

  • A monthly healthy, easy recipe will be sent to all Well members.

  • Members will enjoy a 40% discount on the current merch drop in our shop, and a discount on all future merch as long as they are a Well member.

  • You’ll be the first to purchase your Passport next season.

  • The Well members will be the only ones able to sign up for exclusive Passport classes moving forward.

  • Your Well membership will auto renew each month, unless you cancel it, which you can do anytime. A note: if you locked in our Founding rate of $7/month, and cancel but want to re-join at a later date, you will not be able to redeem the $7/month price and will be subject to the current price.

 

Join The Well

Join for only $8/month!

 

Success Stories

Testimonials
Testimonial: Hannah

This was my first year doing the passport and I am HOOKED! The Passport truly gives you the opportunity to try a variety of fitness styles at an affordable cost so you can see what works best for you!

Hannah Bowman, 2023 BHM Passport Holder

Testimonial: Lilly

As a college girl who loves to workout I want to try all the cute places around Birmingham but it can get pretty pricey. With the Passport I am able to try all of those places and then know which I want to go back to! I think it's a great idea for studios to get business too.

Lilly Cascio, 2022 BHM Passport Holder

Testimonial: Blakely

This is my first time as a Passport holder and I am absolutely loving it! It is so fun to get out in the community and enjoy all of the amazing gyms our city has. It has been so fun exploring these gyms with my bestie! The Passport helped me gain confidence to walk into new places and give them a try.

Blakely Clemons, 2022 BHM Passport Holder

Testimonial: Christa + Edgar

Christa: “With the Passport I had a great reason to get out of my comfort zone to try new things. Just having my Passport in hand sparked conversations with others.”

Edgar: “It can be difficult to weigh the curiosity of trying something new with the hesitation of feeling unprepared, but the Passport enables me to feel like inexperience is welcome and shared by others.”

Christa and Edgar, 2022 BHM Passport Holders

Testimonial: Michael

The value of the Passport feels like a deal that is too good to be true. WP is giving many people the chance to find a workout that they can do regularly and have fun each time. In the Passport's spirit of trying new things, I have enjoyed actively socializing with many different fitness instructors and other clients whom I would not have otherwise met. I used to think "community" was just a buzzword gyms used to sell memberships, but, after making the effort, I admit that community is real and can be formed through fitness groups.

Michael Pepper, 2022 BHM Passport Holder

Testimonial: Samantha

I’m a Passport veteran and have enjoyed participating since the inaugural year. The passport is so thick this year, and I feel like more businesses than ever are taking advantage of the community and foot traffic this experience brings. I love the extra weeks this year! I’ve met folks from other circles that joined along for the Passport ride this year. Doing something new and being vulnerable together creates and strengthen bonds.

Samantha Lalak, 2019-2022 BHM Passport Holder

Testimonial: Jacqui

As huge as the fitness aspect is for the Passport, I love having healthy food options to try especially if I can spend time with a fellow passport holder. I am so looking forward to my appointment with self care businesses too. I'm a bit shy, so I have loved seeing fellow Passport holders and being able to start a conversation comparing notes on the different studios.

Jacqui Pautler, 2019-2022 BHM Passport Holder

Testimonial: Lindsey

The Passport embodies how amazing the Birmingham fitness community is with all places supporting each other with one common goal: be the best version of yourself. Working out is literally my favorite thing to do because it creates such a positive space and allows you to push yourself to do hard things while having an awesome community supporting you along the way.

Lindsey Hairston, 2020-2022 BHM Passport Holder

Testimonial: Ashley

This was my first time trying the wellness Passport, which exceeded my expectations! I have gotten to try so many new workouts, meet new people, and get to know Birmingham even more even though I have lived here for the past 17 years! The passport has helped me build community by getting to know the active members of these facilities, and getting to know fellow Passport holders around Birmingham! It's also expanded my view on Birmingham as a whole!

Ashley Sanders, 2022 BHM Passport Holder

Testimonial: Macey

This was my first time with Passport. I enjoyed being able to try all the different health and wellness opportunities in Birmingham. I think this is a great thing to do for anyone interested in trying new gyms or areas of fitness, you definitely get more bang for your buck! The Passport helped me meet so many kind people! I loved trying something new, being encouraged and not feeling judged if I felt like I had no idea what I was doing.

Macey Hobson, 2022 BHM Passport Holder